About Kids Brand Store
Kids Brand Store, founded in 2011, is a leading Swedish online retailer of luxury children’s apparel from top brands like Ralph Lauren, Tommy Hilfiger, and GANT. Known for its excellent service and high-quality, comfortable clothing, the brand has quickly expanded its international reach.
Kids Brand Store partnered with Cloud Bridge to create a secure, scalable Amazon Web Services (AWS) cloud environment that would support its rapid growth while keeping costs down. By conducting a AWS Well-Architected Review and deploying a series of AWS and FinOps tools, Cloud Bridge helped Kids Brand Store improve its security and data privacy measures, reduce costs, efficiently manage resources, and stay compliant with General Data Protection Regulation (GDPR) requirements.
Now, with a reliable, efficient, and scalable cloud infrastructure in place, Kids Brand Store is well-equipped to meet future market demands as it continues expanding.
The Growing Pains of Scaling: Security, Costs, and Compliance
As Kids Brand Store’s market presence grew, so did the demands on its cloud infrastructure. With a small IT team, it faced challenges in managing costs and plugging security gaps while upholding its high service standards.
- Rapid Scaling: Fast international expansion introduced potential security risks and created a backlog of outdated projects requiring constant maintenance.
- Limited IT Resources: Despite significant growth, the relatively small IT team struggled to efficiently manage cloud security, compliance, and operational demands.
- Compliance Requirements: A cloud setup was needed to consistently ensure GDPR compliance and protect customer data during overseas expansion.
- Rising Costs: Accumulating technical debt drove up expenses, increased staff workload, and threatened the ability to compete effectively in a fast-moving market.
- Security Risks: Quick development cycles opened potential vulnerabilities, posing risks to sensitive company and customer data.
- Cloud Expertise: Staying current with the latest cloud security and cost management practices became crucial as international operations grew increasingly complex.
In search of a solution, Kids Brand Store partnered with Cloud Bridge, an AWS Advanced Consulting Partner known for its expertise in cloud optimisation, security, and cost management.
Cloud Bridge’s Solution
Cloud Bridge began by conducting an AWS Well-Architected Review (WAR) to assess Kids Brand Store’s existing infrastructure and identify areas for improvement. This review helped to highlight the key security vulnerabilities, cost inefficiencies, and compliance gaps that needed to be addressed. Based on these findings, Cloud Bridge implemented a range of tailored solutions to help the company streamline its cloud operations.
To enhance security, Cloud Bridge introduced a suite of AWS tools to automate compliance monitoring and centralise threat detection. By implementing AWS Config Rules and integrating AWS Security Hub, Kids Brand Store could now monitor security threats in real time, giving its IT team the ability to detect and respond to issues before they escalated. This also helped to reduce the manual workload on the IT team, allowing them to focus on more strategic initiatives.
Cloud Bridge also implemented Amazon Macie, a tool designed to help manage data privacy risks. With Amazon Macie, Kids Brand Store was able to enforce stricter access controls and ensure that customer data remained fully protected, in compliance with GDPR.
On the cost front, Cloud Bridge helped Kids Brand Store take advantage of AWS Reserved Instances and Savings Plans, locking in long-term savings. They also integrated CloudHealth, a FinOps tool that provided deep insights into cloud spending. This allowed the company to track its AWS costs more closely, identify waste, and optimise usage. The result was a significant reduction in AWS expenses, freeing up budget for innovation and further growth.
Additionally, Cloud Bridge assisted in right-sizing instances and decommissioning unused resources, such as Elastic Block Storage (EBS) volumes. This not only reduced unnecessary costs but also improved the efficiency of the overall infrastructure, making it more agile and scalable as the company continued to expand.
"Teaming up with Cloud Bridge has given us a strong, reliable partner and allowed us to focus on our business. Together we've identified many opportunities to save money, while staying compliant with industry standards. Win-win!"
Daniel Stålenbring - CTO, Kids Brand Store
Key Outcomes: Cost Savings, Enhanced Security, and Scalable Growth
The collaboration between Kids Brand Store and Cloud Bridge led to a number of important outcomes. By reducing AWS costs by 20-25%, Kids Brand Store was able to reinvest those savings into new growth initiatives and continue innovating without being hindered by escalating cloud expenses. The company also achieved a significant boost in security, thanks to the automation of compliance and the centralisation of threat detection. With real-time monitoring and automated responses, Kids Brand Store can ensure that potential risks are addressed swiftly.
Additionally, the GDPR-compliant data privacy measures put in place by Cloud Bridge strengthened the company’s reputation among customers and regulators alike, offering reassurance that sensitive data was being handled with the highest standards of security.
The partnership with Cloud Bridge has been instrumental in helping Kids Brand Store navigate the complexities of scaling an international e-commerce operation. By optimising security, improving compliance, and reducing costs, Cloud Bridge enabled Kids Brand Store to focus on what it does best—delivering exceptional products and services to customers around the world. With the right cloud infrastructure now in place, Kids Brand Store is well-equipped to continue its growth and maintain its competitive edge in the luxury children’s apparel market.
About Cloud Bridge
Cloud Bridge is a UK-based AWS Advanced Consulting and Migration Competency Partner, helping businesses transition to cloud computing with confidence. Recognised as an AWS Rising Star Partner, Cloud Bridge specialises in fast, cost-effective cloud migrations and upgrades, tailored to each business’s unique requirements. They focus on ensuring security and compliance while enabling clients to scale, modernise, and stay agile in even the most competitive markets.
Ready to optimise your cloud environment? Contact us today to learn how we can help you enhance security, reduce costs, and drive growth.
